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Marty Hall posted a comment on an article from last month on the naming of the 2012 US Ski Team. It is unlikely that many people will see the comment, and it had some information worth sharing.

Marty talks about head gear sponsorship as a way to support elite US ski racers.

I checked with USSA and confirmed that US Ski Team athletes are given full autonomy with their head gear sponsors – they can sell it, and keep all revenue. The most prominent examples, which Marty points out, are Kikkan Randall’s deal with Subway and Kris Freeman’s with Lilly.

Canada, on the other hand, has a different policy. According to Canadian Head Coach Justin Wadsworth, Cross-Country Canada has team sponsors who have bought the location. So all athletes wear hats with those sponsors – for the men it is AltaGas, for the women, Haywood Securities.

Wadsworth, a former athlete and coach with the US Ski Team, says that in his experience, the US is in the minority worldwide in making the headgear space available to athletes.



One Response to “Headgear Sponsors”

  1. Big Joe Says:

    Unfortunatley, and much to the chagrin to Spyder’s memory, skiing is the very last hold out of a given sports athletes being held, and subjected to, an amateur team and amateur status. This means no players association, no advertising negotiation, no salary negation, no real say in the sports marketing and direction. I am sure mr. Marolt benefited from a well represented salary negotiation! I doubt the top 5 in our sport average $350k in income. So lame.

    No, pretty sure the athletes are quite limited to their lame headgear sponsorship to those companies/entities that do not conflict with USSA team major sponsors…so, no cars, no insurance, Etc….what a joke. In exchange, one gets some jackets, hotel rooms, plane tickets, meals, and a duplicate (of their home town coach) coach. What a lame excuse for a “pro” league! I am sure mr. Andrew Johnson retired with a nice retirement fund after his years of service to being “best in the world”.